Valcucine's international exhibition WOOD MOOD kicks off in UK during London Design Festival.
Following on the success of the launching edition (Milan, September 2013), leading Italian kitchen manufacturer Valcucine has chosen London to start WOOD MOOD which, for its second edition, becomes a touring exhibition, seeing wooden objects produced by international designers travelling from London to New York, Singapore and Milan.
Commissioned by Valcucine and curated by Italian architect Davide Fabio Colaci, the exhibition will unveil new possibilities and concepts, exploring the characteristics of wood beyond the conventional and functional.
The show - which launches during this year's London Design Festival (13-21 Sept 2014) - celebrates the versatility of wood, championing designers and craftsmanship that challenge the traditional practices associated with this material, in the same way Valcucine does with its range of contemporary wooden kitchens.
The selection includes twelve objects (or series of objects) that reassess the concept of wood as well as the traditional practices of product design.
Each object embodies and expresses the research it has been based upon and has been selected for the way it refers to key values of contemporary living.
WOOD MOOD features designs by:
1. Tomás Alonso
2. Arabeschi di Latte
3. Daniele Bortotto
4. Fabien Cappello
5. Fabio Castelli
6. Formafantasma
7. Lorenzo Damiani
8. Giulio Iacchetti
9. Giovanni Longo
10. Naruse Inokuma architects
11. Luzia Vogt
12. Bethan Laura Wood
The exhibition will be displayed using a series of large boxes that have been produced using wood panels from Valcucine's stand at Eurocucina during Milan's Salone 2014, in line with the company's recyclability philosophy. The boxes will also be used to transport the pieces as they travel around the world.
To launch the exhibition, Valcucine is organising an event in collaboration with Italian magazine Interni to celebrate their 60th anniversary – including a talk, followed by a party, on Thursday 18th September. The talk will include London-based designer Martino Gamper, WOOD MOOD curator Davide Fabio Colaci and Daniele Prosdocimo from Valcucine for a discussion about wood and craftsmanship, research and contemporary practices in product design. Interni Editor Gilda Bojardi will introduce the talk, which will take the format of an informal discussion, followed by a debate with the audience.
Wood Mood
13-21 September 2014, 9am-6pm, Mon to Sun, 9am-9pm, Wednesday and Thursday
Valcucine London at Forza with Barzaghistore
143-149 Great Portland Street
London W1W 6QN